Of course opinions can vary. The best solution is to shoot your pictures in RAW, if you have the software and knowledge to handle the images afterwards (and if your camera allows for RAW).
RAW images will accept any setting afterwards. The main difference between JPEG and RAW is that with the first your camera is the boss. Your camera’s processor will decide for you. With the latter you have full control, just like with an analogue negative in the good old days of the darkroom.
So, if you shoot in JPEG, make several shots with different white balance settings.
In RAW it doesn’t really matter because you can change afterwards. But it helps to make the picture as you want it. The less post-processing, the better.
A touch of pink as the sun slowly rises.
Tip for sunrises and sunsets: do not set on auto white balance, for the same reason. Probably my camera would have seen this image as too magenta and too blue, removing the essential content.
It’ a good idea in these situations to put the WB on sunny or cloudy (the latter if you really want a warmer image).
These photos were taken during a February photo cruise on Hurtigruten‘s NORDNORGE. In cooperation with Belgian tour operator Nordic I was the tour leader of a group of 22 avid photographers.